Embeds for Facebook Instant Articles

All Iframely embeds should work fine in Facebook Instant Articles out-of-the-box. There are couple traps that you should avoid though.

Use op-interactive

Please refer to Facebook documentation about op-interactive: developers.facebook.com/docs/instant-articles/reference/embeds

Using Iframely embed codes with Instant Articles is simple:

<figure class=“op-interactive”>

    ... place HTML code you get from Iframely here...


Any HTML code you get from us, either our smart iFrames, cards, or native publisher's "as-is" code should work.

Avoid pitfalls

iFrame tag should not have attributes

Leave iFrame tag empty: just <iframe>.

If Facebook sees any attributes in iFrame, it will also request that width and height are supplied, and then FB will use those for resizing iFrames dynamically using fixed aspect-ratio, which isn't right for a number of embeds publishers.

Make sure figure is standalone

We saw people having issues with Instant Articles because <figure> was also wrapped into <p> element. The <figure> should stand by itself. Here's what Facebook's document says:

The <figure> element representing the embed must be included standalone within the body of the article and not enclosed within a <p> element.

Please let us know if you run into other issues. We'll be debugging with you and updating this manual as required.