How Iframely billing works

What is a hit

On Iframely, a "hit" means the usage of a URL on the platform, whether it's for resolving or displaying content. Essentially, hit represents an hour where the URL was active on Iframely, regardless of the number of views or interactions during that time.

For example, if you embed a video from YouTube or a post from Twitter on your website, each hour that the page is accessed, it counts as one hit for that particular URL. This is true regardless of how many times the page is viewed or refreshed within that hour. Whether it’s 10,000 views or just 1, it will count as a single hit. One embedded URL can produce a maximum of 24 hits per day.

How hits are counted

For billing purposes, Iframely counts hits in hourly increments. Every time a URL is active during a particular hour, it registers one hit for that hour. Even if a page gets refreshed multiple times or is viewed by thousands of visitors within the hour, the URL only counts as one hit for the entire hour.

For example, if a Facebook post is embedded on a webpage and that page receives 1,000 views within an hour, it still only counts as one hit. However, if that page continues to get views for 24 hours, the URL will register 24 hits for that day — one hit per active hour.

What if I go over my plan hits limit

One week before your billing period ends, Iframely will project how many hits you’re likely to accumulate by the end of the cycle. If the system identifies a more suitable plan for your usage, we will notify you via email, recommending a better plan that will save you money.

If you exceed the number of hits allowed by your plan, you’ll be charged for additional hits at the end of your billing cycle.

Hosted iframes and API endpoints

Our hosted iframes are part of the APIs for billing purposes. This means that, like all other API endpoints, each unique URL embedded via an iframe is counted once per hour.

The same applies to Content IDs, which are simply aliases for other API endpoints. They follow the same logic, counting one hit per hour of activity.

While hosted iframes provide data in HTML format rather than JSON or XML, the workload of maintaining the source data is similar, which is why the billing logic is the same for Iframely.